About Us

MALCOLM ABERNATHY is an online fresh produce retail brand based in Auckland, New Zealand, specialising in premium local seafood ingredients and delivering authentic ocean flavours for family dining tables. Based in Papatoetoe and drawing on New Zealand’s pristine coastal waters, our brand carefully selects harvested seafood suitable for simple home meals, family gatherings and festive dinners. We combine local New Zealand food culture with modern home cooking needs, prioritising natural taste and food safety, and supply consistent quality fresh seafood to meet local customers’ daily shopping and home cooking demands.
Operating from 14 Sabre Place, Papatoetoe, Auckland, MALCOLM ABERNATHY runs an efficient online retail system with professional cold chain support. We maintain long-term partnerships with local licensed fishers and fresh seafood processors, conducting multi-level quality inspections on every batch of seafood. Considering the perishable nature of fresh produce, we apply strict low-temperature control and insulated packaging to preserve the original sweet flavour of seafood. With accessible customer support, standardised order workflows and reliable cold chain delivery solutions, we deliver reassuring fresh food shopping experiences and smooth order fulfilment for every customer.
Our core mission is to source naturally fresh ocean produce, uphold consistent strict food safety standards and provide responsive, thoughtful online customer service. Our product range includes deep sea fish steaks, shellfish, whole fish and frozen seafood, covering different occasions from weekday home cooking to family feasts and special meals. Through rigorous ingredient screening and streamlined digital operations, we aim to build trust with customers and develop a distinctive local fresh seafood retail brand within New Zealand.
Company Information
Trade name: MALCOLM ABERNATHY
Phone number: +64 27 156 3485
Email: info@malabloi.shop
Physical address: 14 Sabre Place, Papatoetoe, Auckland 2025, New Zealand